OK, so it's been a decade at least since Desert Storm and Desert Shield. We've gotten desert uniforms with desert rank insignia, desert combat boots, yada yada.

However, two items essential to the soldier's life have not been updated for today's Desert Fun, to my knowledge, in spite of Uncle Sugar having had plenty of time to do so:
1) sand-colored "550" nylon parachute cord
2) sand-colored 200-mile-an-hour tape

For believers in the free market, this is an opportunity. Do you have any idea how much 200-mph tape the US military goes through?