third-world visual impression in DFW

Passing through a major airport this weekend, my eyes fell on a wall-sized ad for Christmas toys. Except for the name of the retailer, there were no other English characters, just pictures of the toys, each with its QR thingy beside it. It made me feel like I was back in Barrigada, or Bizerte. Don't people here read English, dammit? Well, uh, no they don't.

C33 at DFW, BTW.